1. Introduction

At Retail IT (Pvt) Ltd, we are committed to safeguarding your privacy and protecting the security of our customers' personal information. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit or make a purchase on our website, and explains our commitment to transparency in how we handle your personal data. By using our website, you consent to the practices described in this policy.

2. Information We Collect

When you interact with our website for inquiries, purchases, or support services, we may collect certain information about you, including:

• Personal identification information — such as your name, email address, phone number, and contact details, provided voluntarily by you during registration, inquiries, or the checkout process.
• Payment and billing information — necessary to process your orders, including card details, which are securely handled by trusted third-party payment processors. We also retain your order history to support and improve our services.
• Browsing information — such as your IP address, browser type, and device information, collected automatically using cookies and similar technologies.

3. Use of Information

We use the collected information for the following purposes:

• To process transactions and fulfill your orders, including shipping and delivery.
• To communicate with you regarding your purchases, provide customer support, and respond to inquiries or requests.
• To personalize your shopping experience and present relevant product recommendations and promotions.
• To send promotional materials where consent is provided — you may opt out at any time.
• To improve our website, products, and services based on your feedback and browsing patterns.
• To detect and prevent fraud, unauthorized activities, and abuse of our website.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to track site usage, improve navigation, analyze website traffic, personalize your experience, and gather information about your preferences and interactions with our website. You can control or disable cookies through your browser settings; however, doing so may limit certain features and functionality of our website.

5. Information Sharing

Retail IT (Pvt) Ltd does not sell, rent, trade, or otherwise transfer your personal information to third parties for marketing purposes. Information may be shared only in the following circumstances:

• Trusted service providers — We may share your information with third-party service providers who assist us in operating our website, processing payments, and delivering products. These providers are obligated to handle your data securely and with strict confidentiality.
• Legal requirements — We may disclose your information if required to do so by law or in response to valid legal requests or orders.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and while we take all reasonable steps to secure your data, we cannot guarantee absolute security.

7. Third-Party Links and Embedded Content

Our site may contain links to, or embedded content from, third-party websites. Retail IT (Pvt) Ltd is not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Your Rights Over Your Data

You have the right to access, correct, or request deletion of your personal data stored with us. If you wish to exercise these rights, or have any concerns regarding how your data is used, please contact us directly at marketing@retailit.lk.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised "last updated" date. Continued use of our website implies acceptance of these changes, so we encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

10. Contact Us

If you have any questions, concerns, or requests regarding our Privacy Policy or the handling of your personal information, please contact us:

Retail IT (Pvt) Ltd
Sumathi Court, 491 Galle Road, Colombo 3, Sri Lanka
Email: marketing@retailit.lk